On-Page SEO: The Practical Guide For SEO Beginners 2025

It takes seconds to get valuable insights on your most profitable keywords. Despite its strengths, Jetoctopus falls short on all-encompassing SEO tools, as it focuses primarily on log file analysis. Jetoctopus might not fit all budgets, especially considering the tool’s focused functionality. That said, SE Ranking might not be the go-to tool for PPC campaigns, as it focuses primarily on SEO functionalities. Additionally, while the pricing structure is flexible, small businesses might find it excessive. It further elevates your SEO games by presenting the backlink profile of your site.

Match search intent

• But if you see any important URLs of landing pages, blog posts, categories or products, there can be a problem.
• The days of bombarding a page with your target keyword(s) are over.
• You can mark the product page, book, event, article, recipe, breadcrumbs, pictures, videos, star rating, carousel (especially for mobile results) and a few more.
• Heatmap tools like Hotjar or Crazy Egg can visually demonstrate how users navigate your pages, helping you optimize for better engagement.
• Below are some things that should already be in place, but sometimes have glitches so they’re easy troubleshooting if your page is not performing as well as you expected.
• I use this free LSI keyword generator from Keysearch to find relevant LSI keywords and phrases.

They help Google understand what a page is about and boost its authority, which can lead to higher rankings. Pages often rank for keywords related to the subtopics they cover. If you see many top pages ranking for these keywords, it’s probably an important subtopic to cover. This shows our ranking position for the keyword “backlink checker” over time. You can see that in late 2018, we suddenly went from struggling to rank higher than position #5 to consistently ranking #1.

Auto-generated content

This ensures the same content can’t rank for the same primary keyword twice. Indeed, structured data schema markup will, where appropriate, give your SEO Anomaly result more info such as star rating, pricing, stock availability and review stars. Your meta description tag is a factor Google pays attention to.

Review your title tag and meta description

On the other hand, my voice search study gives bloggers and journalists data that they can EASILY reference. You probably already have sitelinks underneath your result when you search for your brand in Google. For example,  I wanted to get in the Featured Snippet for the keyword “nofollow links”. And now you’re ready for our second strategy to help improve your SEO. It’s important to review URLs before publishing a web page because most Content Management Systems (CMS) will auto-generate the URL based on the title of a web page.

If you’re looking to ground yourself in modern SEO practices, this list of SEO statistics is a great place to start. Read on to explore some of the most relevant facts and figures that show where SEO is in 2025 and where it may be going. Activities like link building and social media marketing are not examples of On Page SEO. Yes, Off-Page SEO, especially building high-quality backlinks, remains a critical factor in SEO success. It’s about fine-tuning the elements on your website to speak the language of search engine algorithms. Now that you know these 13 key product page optimisation strategies, you’re well on your way to increasing traffic to your online store.